Ultra Music Festival (UMF) is an annual outdoor electronic music festival that takes place during March in Miami, Florida, United States. The festival was founded in 1999 by Russell Faibisch and Alex Omes. In 2008, Ultra began Ultra Worldwide — starting with Ultra Brasil. Since then Ultra has debuted worldwide festivals in many countries all over the world.UCG Hong Kong Limited, or UCGHK, is a leading Pan-Asia focused, music entertainment brand management company. UCGHK is the exclusive representative and license partner of Ultra Music Festival in Asia, Australia and the Middle East.